Website Design for Dr. Matthew Aubin: Conductor, Educator, and Musical Visionary

Elevating a Nationally Recognized Artistic Leader Online

Rooted Pixels partnered with Dr. Matthew Aubin to create a professional website that reflects his leadership in today’s orchestral landscape. As Music Director of the Jackson Symphony Orchestra, Music Director of the Southwest Michigan Symphony Orchestra, and Artistic Director of The Chelsea Symphony, Dr. Aubin’s work spans performance, education, scholarship, and community engagement. The goal of this project was to design a refined, modern platform that communicates his artistic vision while showcasing the depth and breadth of his accomplishments on both national and international stages. The new website serves as a central digital hub for presenters, collaborators, scholars, media professionals, and audience members seeking insight into Dr. Aubin’s work and impact.

Project Goals and Strategic Direction

Dr. Aubin’s career is multifaceted—encompassing conducting, consulting, scholarship, performance, and arts leadership. The primary objective of this website project was to organize and present this extensive body of work in a way that is both elegant and easy to navigate. Key goals included:

• Professional Presentation: Create a clean, sophisticated design that reflects Dr. Aubin’s artistic excellence and leadership.
• Clear Role Differentiation: Highlight his work with multiple orchestras while maintaining a cohesive personal brand.
• Media & Press Accessibility: Provide streamlined access to biography, recordings, and press materials.
• Scholarly Recognition: Feature his groundbreaking research on Fernande Decruck and related recording projects.
• Community & Educational Impact: Showcase initiatives such as the Equal Billing Project and educational programming.

Showcasing Artistic Leadership and National Collaborations

The homepage was designed to immediately communicate Dr. Aubin’s stature as a conductor and artistic leader. Prominent sections highlight his roles with major orchestras and his highly visible collaborations, including work with John Lithgow, Amazon Prime’s Mozart in the Jungle, and the American Museum of Natural History. The website features structured sections that detail:

• His leadership at the Jackson Symphony Orchestra, including expanded programming, Music on Tap, and digital initiatives like Random Acts of Music.
• His artistic direction at The Chelsea Symphony, including the Lincoln Center debut and premieres of works by Mark O’Connor, Fazil Say, and Caroline Shaw.
• His continued engagement with the NYC Department of Correction through music education and performance initiatives.
• His onstage and consulting roles for film and television projects such as Bel Canto and Younger.

Each section was carefully written and organized to reflect both artistic authority and accessibility.

Highlighting Scholarly Contributions and Recordings

A dedicated area of the website focuses on Dr. Aubin’s scholarship, particularly his internationally recognized work on French composer Fernande Decruck. As the foremost scholar on Decruck, Dr. Aubin has edited critical editions, organized international performances, and recorded her orchestral works with the Jackson Symphony Orchestra. This section of the website emphasizes:

• Research grants and academic contributions.
• Participation as a panelist at the Fernande Decruck International Competition in France.
• Published editions through Éditions Billaudot.
• Recording projects aimed at expanding orchestral access to Decruck’s music.

The design balances academic credibility with visual storytelling, making the scholarship accessible to both musicians and broader audiences.

Modern Design with Performance in Mind

Rooted Pixels developed a responsive, mobile-friendly website to ensure seamless viewing across devices. Given that many visitors—including arts administrators and journalists—access content via mobile, performance optimization was a top priority. Key technical features include:

• Fast load speeds and optimized media files.
• Structured navigation separating conducting, scholarship, recordings, and press materials.
• SEO-optimized page titles and metadata to improve discoverability.
• Integrated multimedia sections for video, audio, and press coverage.

The result is a polished, high-performance website that reflects the precision and professionalism of Dr. Aubin’s conducting career.

Supporting Ongoing Visibility and Digital Growth

In addition to strong design, the site was built with long-term growth in mind. Strategic SEO implementation ensures that searches related to orchestral conducting, music direction, Fernande Decruck scholarship, and collaborative projects connect directly to Dr. Aubin’s digital presence. By combining elegant visual design with structured content and search optimization, the website supports ongoing media exposure, artistic partnerships, and academic recognition.

Why Choose Rooted Pixels for Professional Portfolio Websites

Rooted Pixels specializes in designing custom websites for leaders in the arts, education, nonprofit, and professional sectors. We understand that a portfolio site must do more than list accomplishments—it must communicate identity, authority, and vision. Our approach combines:

• Strategic content development
• Clean, modern design
• Mobile responsiveness
• Search engine optimization
• Scalable architecture for future growth

For artists and professionals whose careers span multiple disciplines, we create digital platforms that unify their story and elevate their presence online.

Build a Digital Presence That Reflects Your Leadership

If you’re a conductor, educator, consultant, or professional leader seeking a website that reflects your expertise and impact, Rooted Pixels can help bring your vision to life. Contact Rooted Pixels today to discuss your project or request a quote to begin building a professional website that showcases your work, strengthens your reputation, and supports your continued growth.